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Ford and Me


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Hoverboards // #GoElectric

If, like me, you’re of a *certain* age, you’ll remember a time when roads filled with electric vehicles seemed as likely as the mass-production of Marty McFly’s hoverboard.

Image result for marty mcfly hoverboard

That’s despite electric vehicles being among the very first cars designed, prototyped and built over a hundred years ago (some with a very familiar nameplate), including ranks upon ranks of taxis in New York as far back as the 19th Century… it’s starting to look a bit more like ‘Forward to The Past’ instead, isn’t it?

But I’m not driving an electric car. Chances are, you aren’t either. Even though we hear more and more on the news about climate change, government regulation, and the whole ‘diesel’ question, we haven’t changed over yet. Why not?

For me, the answer comes in two main parts – availability and mythology.

Regular readers will remember, last April I was lucky enough to join the team covering our Go Further event in Amsterdam, bringing to life our first conversations and concepts around electrification with the passenger and commercial vehicle consumer in mind.

Exciting times, and a gauntlet thrown down to every auto manufacturer to meet the appetite for electrification!

So where are we now? Well, we’re committed to bringing out 14 electrified vehicles in 2020, and when that line up includes the best-selling Transit, established favourites like the Mondeo and Kuga, and the What Car? Car of the Year, our new Puma, you can see that availability is becoming a moot point – truth be told, even if your favoured vehicle doesn’t bear a Blue Oval, there’s a chance there’s a version of whatever you already drive either out there now, or due on the market very soon. I drive an S-Max, and while my wait is just a teensy bit longer, there will be a hybrid with my name on it in 2021.

Ford has taken it a step further though, and is thinking all-electric, not just hybrids. As a company it’s clear that the commitment goes deep – and there’s no greater expression of that than creating an all-electric vehicle bearing our Mustang credentials.

Enter: the Mustang MachE.

I was so pleased to once again represent the Company at the recent UK media launch in Marble Arch in London, kicking off the week-long public exhibition of our electrification technology, #GoElectric

And as a definite added perk, I met this beauty in the metal…

… but we’ll come back to that later!


I’ve been taking part in a really special @forduk event this week, sharing all the excitement with you on Social Media. Be Social with me using the icons below #GoElectric


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Go Further // Tell Me More

Events like this put you in an incomparable position to find out more about future models and our line up.

Despite being very utilitarian these days in terms of my personal approach to my car (three kids; could someone invent a soundproof bulkhead PLEASE), there’s still something thrilling in seeing something tangible out in the world, that in some small way you might be able to see your influence in.

What I do in HR may be pretty remote indeed from the final finished product but that only makes it more exciting for me to take time to connect to the products that quite literally drive the people around me, our shared successes and our shared future.

So for a while I sat back, listened, and drank in the details as the senior team joined us to share their own excitement at what’s coming.

Tell me more…


I’ve been taking part in a really special @forduk event this week, sharing all the excitement with you on Social Media. Be Social with me using the icons below #GoFurther