Ford and Me

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Homework // #RangerRaptor

A lot of people might think these trips are holidays. Please let me disabuse you of that notion – this is WORK. I’ll concede that the office looks a little more exciting sometimes but still…

I’ve shared before how the employee ambassador team feels so committed to these opportunities and it shows in the research and prep we do before we set out (and the work we do when we are home, like writing this blog and editing stills/video).

So it really helps when, having taken off from a rainy Frankfurt airport we get a chance to sit back and look through the media pack as a kind of revision…

Not all of the info is what you might expect…

So what can I tell you?

The vehicle we were going to test out, the Ranger Raptor, is coming to Europe this month.

It’s billed as the toughest, highest performing version of Europe’s best-selling pick-up which sold over 50,000 units in 2018.

We were travelling with a select group of German vehicle media professionals; usually these media launch events happen over a number of weeks, with groups from the markets each taking their turn.

That said, despite our group being one of the last to take the tour of the new vehicle, everything felt fresh and welcoming. Knowing now how we tested those Rangers each day I can only say I can’t believe how hard the teams work to keep the launch fleet perfect between drives!

Back to the beginning – on arriving at the tiny Essaouira airport (couldn’t be a greater contrast to our departure!) we were welcomed with bottles of water and a thorough safety briefing.

After that, we got the keys and were ready to go…

Big truck, isn’t it?!

I’ve been taking part in a really special @fordeu event this week, sharing all the excitement with you on Social Media. Be Social with me using the icons below #RangerRaptor More…

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Begin at the Beginning // #RangerRaptor

That’s the best place to start…

I write this from the comfort of my sofa, home after a whirlwind trip that feels like a dream already.

The pace of my latest trip, as part of the Employee Social Media Ambassador team taking part in the Ranger Raptor Media in Essaouira, Morocco, meant that I had very little time to reflect and post on the go. Well, the pace and the mobile data charges…

So it seems a bit strange to think it was only on Wednesday that I flew out to Frankfurt, ahead of joining my colleagues on our flight out the next day.

Here we are (smiling because the drone alert that closed Frankfurt airport had finally cleared!):

(L-R Florian, me and Filip)

So what’s the deal with employee ambassadors?

As in my other adventures on this blog, we are part of a small cohort of employees across Europe who on occasion are lucky enough to spend some time connecting with our business and peeking behind the curtain in ways in which we might normally only dream of!

Then our job is to take all we’ve learned, and share it – engagement and enthusiasm are contagious, and it’s our job to try and capture a little virality!

We all have our favourite channels – you’ll see I’ve linked the guys’ YouTube channels above. Me? I’m old school and I blog, I’m on IG and Twitter.

This is probably a good point to remind you if you’re new to the blog and haven’t yet caught up on my adventures in Valladolid and Amsterdam that all opinions expressed here are my own, and also because I’m not a traditional petrolhead things can get a little tangential here…

Across the employee ambassador cohort, not everybody gets to do everything – so imagine how lucky we three felt to be invited to travel to Morocco to spend some time with the new Ranger Raptor, coming to Europe this month?

Exactly. THIS excited…

So let’s really begin, shall we..?

I’ve been taking part in a really special @fordeu event this week, sharing all the excitement with you on Social Media. Be Social with me using the icons below #RangerRaptor