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Go Further // She’s Electric

She’s electric
She’s in a family full of eccentrics
She’s done things I never expected
And I need more time

~ Oasis

One of the biggest stories of the Go Further event this year has been the unveiling of our electrification strategy and electrified products.

It’s no news that I’m hardly a petrolhead, or even a ‘battery head’ as Chairman Steven Armstrong mentioned in his address to the employee group today, but I really appreciated the opportunity to learn more about what we are offering, and why – and I was really impressed that our strategy seems to have a focus on what real customers want from electrified vehicles in the future.

I’ve recently changed my work journey and so my mileage is becoming much less – and actually electrified options are becoming more attractive to me for those and environmental reasons.

The Company’s partnerships in charging infrastructure such as Ionity helps – moving to a new power train will be partly about building our confidence in terms of performance after all.

So today we journeyed through electrification, and connectivity and mobility solutions (enabled by electrification).

We had a chance to feel and explore prototypes of our products that will be creating a real buzz when they hit the markets – and not just because of electrification! There’s a real design push, it seems, to create stirring visual lines and impressions that break away from what you might think an electric vehicle might sport.

Check out the prototypes below. What do you think? Do these look like what you would imagine electric vehicles would?

Transit

Explorer

Growing up, an electric vehicle was a milk float… how much the world has changed…


I’ve been taking part in a really special @forduk event this week, sharing all the excitement with you on Social Media. Be Social with me using the icons below #GoFurther


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Go Further // Tell Me More

Events like this put you in an incomparable position to find out more about future models and our line up.

Despite being very utilitarian these days in terms of my personal approach to my car (three kids; could someone invent a soundproof bulkhead PLEASE), there’s still something thrilling in seeing something tangible out in the world, that in some small way you might be able to see your influence in.

What I do in HR may be pretty remote indeed from the final finished product but that only makes it more exciting for me to take time to connect to the products that quite literally drive the people around me, our shared successes and our shared future.

So for a while I sat back, listened, and drank in the details as the senior team joined us to share their own excitement at what’s coming.

Tell me more…


I’ve been taking part in a really special @forduk event this week, sharing all the excitement with you on Social Media. Be Social with me using the icons below #GoFurther


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Go Further // Connectivity

One of the really wonderful things (for me) about events like #GoFurther is the chance to spend time with colleagues from all over Europe.

I’m lucky that after 13 years with the Company in a variety of roles I have got to know so many people – and certainly I’ve been catching up with many already this morning!

But also events like these hold the joy of meeting new colleagues, like Bal from our Transport Ops team who was kind enough to point out the Dagenham estate as we flew over it this morning (and who gave up his window seat also – thanks Bal!).

Bal is an RS fan so I wonder what he will think of what we see today..?

Our start this morning was really early – leaving Dunton just a little after 5am – and in typical fashion getting up early meant a rotten night’s sleep for me.

The welcome at Sugar City, then, just outside Amsterdam, was itself welcome. Coffee, cake and a game of Scrabble with colleagues gave us a break as the buzz began to build…


I’ve been taking part in a really special @forduk event this week, sharing all the excitement with you on Social Media. Be Social with me using the icons below #GoFurther


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Milano Grigio // Vignale 1.0 Ecoboost

I wasn’t really sure about the colour – I know it’s a real cliche that a woman cares about the colour of her car but when I drive my car is an extension of me, my identity, my presence.

To feel confident I need to feel confident in my car – in the safety and technical prowess (when I put my foot down I want to know there’s something to give me) but also in how I am represented on the road. So while I was a little unsure of the colour at first, like most of the gorgeous shades in the Fiesta palette the richness and depth grew on me by the end of our drive…

With Vignale the key is Detail. Every stitch in the right place. There were so many little details to discover…

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I would say the extra details are added judiciously rather than everywhere – a cushion of leather *just* where your elbow rests, or a smooth glossiness where your hand will glide. It’s not overdone, it’s more of a flavour, a note of richness like a bass note of perfume.

The B&O Play system we’ve been banging (pun intended) on about is standard here.

The openable panoramic glass roof is in two parts, each with their own blind. The openable section is the front, and is smoothly operated. The opening is big enough that you could stand up and throw your arms in the air… if it was safe to do so of course!

My colleagues agreed that when you’ve driven Vignale, you can appreciate the perhaps otherwise intangible quality of the car.

Once again, because we could, and because we wanted to put off the moment when we had to hand the keys back, we stopped for photographs. In a castle. As you do…

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I’ve been taking part in a really special @forduk event this week, sharing all the excitement with you on Social Media. Be Social with me using the icons below #newfiesta #FordFiesta


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Blue Wave // Titanium 1.5 Diesel

You never forget your first. Well this beautiful, shimmering, sometimes bright blue, sometimes a turquoise ocean greeny hue, was the very first car I’d ever driven abroad. The very first LHD car.

I stalled it, and I drove on the other side of the road, but I didn’t hit anything…

Here as promised are some arty detail shots of my favourite curves of the car.

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My own car is a Titanium spec, and so I felt right at home. I’ve mentioned before how a 3dr isn’t suited for me as a shorty in terms of seatbelt shenanigans, but I was instantly at ease knowing that if I veered out of lane the lane keeping tech would alert me; if I went too fast or in the wrong gear, the car would gently give me a nudge, and that the blind spot sensors would get me out of any mirror flusters. The B&O Play system was the icing on the cake…

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Driving the most lovely roads from Valladolid to our hotel in Valbuena de Duero was an absolute pleasure. In fact the only reason I preferred being a passenger in this little beauty was because that gave me more opportunity to scout out locations to make this gorgeous finish pop.

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There are other bloggers who can tell you more about the technical specs of the car, I can only say how it made me feel… windy as it was, this selfie says it all…

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I’ve been taking part in a really special @forduk event this week, sharing all the excitement with you on Social Media. Be Social with me using the icons below #newfiesta #FordFiesta


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Turn the Airways Blue // Wake Me Up

So I’m back in the UK after my first product launch event (please not my last!).

As I’m heading into work today, to a place that is certainly NOT Northern Spain, I’m mindful of this research from Spotify and Ford earlier in the week, that despite my Love of Loud, a melancholy song may actually be the best way to ease into your morning, showing us “that the morning commute is an important transitional time”.

According to Amy Belfi, a cognitive neuroscientist from New York University who is an expert on the effects of music on the brain, “What was particularly intriguing was that far from having to be ‘happy’ songs those most likely to have an uplifting effect could equally be brooding and melancholic. Of course, ‘sad’ songs can actually make us feel good about ourselves. They may remind us, for example, of difficult experiences that we have overcome and learned from.”

I’ll be posting my final posts soon, so for now I’m listening to Green Day, Wake Me Up When September Ends, and taking time to reflect…

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I’ve been taking part in a really special @forduk event this week, sharing all the excitement with you on Social Media. Be Social with me using the icons below #newfiesta #FordFiesta