You can touch it, smell it, taste it so sweet…
(Faith No More, Epic)
I’ve never owned a Fiesta; well I have in a way because my husband had one for a few years between his (sshhh… notFord) convertible and his current Focus, as a nippy consort to our workhorse Grande Dame, my Ford S-Max.
With three small children the S-Max is a necessity, and we love it, but I used to delight in escaping with the Fiesta for occasional trips – like being set free, with rollerskate handling, a responsive pop of energy, and the sheer joy of gamboling along country lanes – taking the Fiesta out was like a little holiday, making journeys from want rather than mundane need. I miss that car…
So when my employer (Ford, in case you hadn’t guessed) offered employees the chance to spend some close-up and personal time with the All-New Fiesta I jumped at the chance to apply.
I’m no petrolhead – I only know what I like and what makes me feel good.
For me the car has always been a symbol of my independence; as a teen it freed me from reliance on parents and painfully irregular rural public transport, and opened up a way to swing through traffic and swoop towards the sunset.
Now I’m (a little) older, and once the children are dropped off at school and I’m on my own in my bubble of sound and comfort, it’s a symbol of me-time, a few minutes’ freedom to rediscover what makes my heart beat a little faster, and what makes me uniquely… me.
I heard I’d been selected to join the product launch event just as I was heading out the door on another school run – and turning the volume up, foot down, I threw my S-Max round the country lanes, and I’ll admit a little whoop may have burst out – much like the Faith No More song blasting out (I am THAT person in the MPV playing ’80s/’90s rock loudly and singing along without a care) I felt pretty Epic…
I know that the secret to falling in love with our cars is getting behind the wheel, so preparing for this product launch event feels a little like preparing for a blind date – I’m thinking about how I’m going to get there, what I’m going to wear, and of course whether I’ll like the car – or instead experience whatever the car equivalent might be of that evening I had once where my date let a door swing back in my face, or the time when another date refused to get a round in…
But then what if I like it very much indeed..?
You want it all, but you can’t have it…
(Faith No More, Epic)
Can I..?
I’m taking part in a really special @forduk event next week, sharing all the excitement with you on Social Media. Be Social with me using the icons below #newfiesta #FordFiesta