Ford and Me

Homework // #RangerRaptor

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A lot of people might think these trips are holidays. Please let me disabuse you of that notion – this is WORK. I’ll concede that the office looks a little more exciting sometimes but still…

I’ve shared before how the employee ambassador team feels so committed to these opportunities and it shows in the research and prep we do before we set out (and the work we do when we are home, like writing this blog and editing stills/video).

So it really helps when, having taken off from a rainy Frankfurt airport we get a chance to sit back and look through the media pack as a kind of revision…

Not all of the info is what you might expect…

So what can I tell you?

The vehicle we were going to test out, the Ranger Raptor, is coming to Europe this month.

It’s billed as the toughest, highest performing version of Europe’s best-selling pick-up which sold over 50,000 units in 2018.

We were travelling with a select group of German vehicle media professionals; usually these media launch events happen over a number of weeks, with groups from the markets each taking their turn.

That said, despite our group being one of the last to take the tour of the new vehicle, everything felt fresh and welcoming. Knowing now how we tested those Rangers each day I can only say I can’t believe how hard the teams work to keep the launch fleet perfect between drives!

Back to the beginning – on arriving at the tiny Essaouira airport (couldn’t be a greater contrast to our departure!) we were welcomed with bottles of water and a thorough safety briefing.

After that, we got the keys and were ready to go…

Big truck, isn’t it?!

I’ve been taking part in a really special @fordeu event this week, sharing all the excitement with you on Social Media. Be Social with me using the icons below #RangerRaptor More…

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