Ford and Me

Go Further // She’s Electric

Leave a comment

She’s electric
She’s in a family full of eccentrics
She’s done things I never expected
And I need more time

~ Oasis

One of the biggest stories of the Go Further event this year has been the unveiling of our electrification strategy and electrified products.

It’s no news that I’m hardly a petrolhead, or even a ‘battery head’ as Chairman Steven Armstrong mentioned in his address to the employee group today, but I really appreciated the opportunity to learn more about what we are offering, and why – and I was really impressed that our strategy seems to have a focus on what real customers want from electrified vehicles in the future.

I’ve recently changed my work journey and so my mileage is becoming much less – and actually electrified options are becoming more attractive to me for those and environmental reasons.

The Company’s partnerships in charging infrastructure such as Ionity helps – moving to a new power train will be partly about building our confidence in terms of performance after all.

So today we journeyed through electrification, and connectivity and mobility solutions (enabled by electrification).

We had a chance to feel and explore prototypes of our products that will be creating a real buzz when they hit the markets – and not just because of electrification! There’s a real design push, it seems, to create stirring visual lines and impressions that break away from what you might think an electric vehicle might sport.

Check out the prototypes below. What do you think? Do these look like what you would imagine electric vehicles would?



Growing up, an electric vehicle was a milk float… how much the world has changed…

I’ve been taking part in a really special @forduk event this week, sharing all the excitement with you on Social Media. Be Social with me using the icons below #GoFurther

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s