It’s has been a looooong time since I’ve flown anywhere on my own.
I recommend it.
After our welcome from hosts Chris Muers, Product Marketing Manager, Chris Rushton, Fiesta Marketing Manager and Oliver Rowe, Public Affairs Manager, and a getting-to-know-you bacon roll for the Fellowship in the lounge, we boarded our private charter plane and were off…
As I listened to the shop-talk from the journalists around me (including the story of the fibreglass cow which I wish I’d heard more than the end of…), I settled back.
This is the first time, to my knowledge, that the Company has sent ‘tame’ employees on a product launch and having represented the Marketing & Sales team in my HR role for a number of years I can see why the opportunity was something people often wistfully mentioned.
Lunch was served, chicken with quails egg and peppers, gorgeous goats cheese and French bread, a light brownie.
No need to upend everything for an urgent toilet visit with a child who swore blind they didn’t need a wee five minutes ago.
A seat for my bag.
Above the clouds.
Before I came out, I watched a couple of YouTube videos describing what going on a trip like this is like. I’m struck by one of the journalists very honestly saying that while the trips can (sometimes!) be pretty luxurious, it’s not about the company trying to curry favour or ‘buy’ a good review, more putting the journalists in a healthy state of mind and body to do a review justice. I think that sounds fair, don’t you?
While on the plane, plenty of journalists beavered away at their press packs and laptops on the plane, working through the specifications, preparing a structure.
I wonder how many pre-prepared paragraphs will be blown away when we get to the cars..?
I sincerely hope we do a good enough job while we are here to ensure the Company offers this again (and I already hope I can be part of the team again one day too!).
Now our descent… the adventure begins in earnest…
I’m taking part in a really special @forduk event this week, sharing all the excitement with you on Social Media. Be Social with me using the icons below #newfiesta #FordFiesta